Companies need motivation at work, especially during these tougher economic times. Senior management must find ways to motivate employees in order to have their people perform at ultimate levels, particularly those in sales and marketing. This is also true for associations and their members. Business motivation is required for any company employee at any level but is even more crucial for those in roles that have more direct consequences on revenues. An obvious example would be the company sales force. Another is customer service staff since they have direct interaction with customers. Dealing with complaining customers day in and day out can be a very demotivating. Production teams can also fall into this category because overall quality is impacted by the efforts of assembly people.
The security of a job is not the only motivating factor among many employees, particularly younger ones. Even though it’s true that people may stay with a company without much motivation from senior management, it doesn’t mean that they will be motivated to perform their jobs at high levels. Quality will suffer as a result. This is why companies still need business motivation at work during both good and bad times. Of course, as a form of business inspiration, it is great to have inspiring company leaders and managers to motivate their staff. But messages from the same internal people over and over again can grow stale. This is why external motivational speakers can be such a plus during company meetings. External speakers can motivate company audiences in different ways and angles that employees have not been exposed to. It becomes a fresh source of motivation for the company. External motivational speakers can use examples that are not directly connected to a company’s business but still make them relevant for the audience.
Our team has been on both sides as a motivational speaker and as an audience member, so we can confidently say that the best way for a company to motivate its staff is to bring in an external motivational speaker to address its people and then have senior management regularly reinforce those key messages made by the speaker. This will help employees stay motivated ensuring consistent success in their respective departments.